A Charlotte roofing company story
I’m standing outside on the front walkway of a Charlotte, NC home chatting with the homeowner about roofing—that’s what I do, I run a Charlotte roofing company — and as we talk, I am reminded all over again how vulnerable homeowners are to roofers like me.
I mean, most people don’t know how much roofing services should cost, so overcharging is easy. Does this roof even need repair? Does that roof, the one damaged in the hailstorm, need replacement, or will a simple repair be enough? Most of my clients can’t answer these questions. How do you even know if I did a good job? Unless your roof actually starts leaking again the next day, you might not. That makes it hard to hold me accountable.
Yes, I know people in my industry who take advantage. I don’t want to paint all roofers with a broad brush, I’m hardly the only one who brings skill and integrity to my work, but yeah, roofing as a whole does have a bit of a bad reputation—and there’s a reason for that.
And, honestly, that’s part of what keeps me going. Yes, part of it is the obvious—I work because I have a family to feed. And I love what I do. No two days are the same. There are always challenges, risks, and opportunities. But a big part of what gets me up in the morning is the thought that if I don’t help people, someone less scrupulous might.
Look, I don’t think roofing is different than a lot of other industries. Misinformation, misdealings, and misfillintheblank are common all over, but roofing is what I do, so it’s what I think about.
Reading all of this, you might be wondering if roofers are so bad, how do you know that I’m really one of the good ones? How can you trust me?
That’s a good question, and the answer is that you shouldn’t have to trust me. When I go to work, my aim is to do such a good job that you’ll know, without any doubt, that I’m good. That way, you’ll tell your friends and family about me (us). They don’t have any reason to trust me, either, but they trust you.
It’s not my job to ask for your trust. It’s my job to earn your business and your recommendation.
I also consider it part of my job to do something about that vulnerability I mentioned earlier. After all, I’m not naive enough to believe I can fix every damaged roof around—there are just too many roofs! Some people are going to have to hire companies other than mine, so I want everyone to have the tools they need to evaluate roofers carefully.
I want you to know whether your roof needs repair or replacement (or maybe it needs nothing at all). I want you to know what materials and services should cost. I want to make sure you can tell the difference between excellent workmanship and something shoddy without having to wait for some nightmare to unfold. When you call a roofing company, whether it’s mine or one of my competitors, or even someone in a different market in some other region, I want you to know, for sure, whether the person you are talking to is on the up-and-up. Trust shouldn’t enter into it. I want you to have knowledge.
That’s why I make sure our company is available for consultations, not just for installation and repair. You can ask me questions about your roof whether you plan to hire me or not. And it’s why I am starting this blog. We at Advanced Roofing and Siding want our website (and social media networks) to be more than just a place to learn about our company—we also want it to be a place you can come to learn about your roof and your options.
Want to chat about your roof with a Charlotte roofing company?